Many of the businesses I deal with don't feel they need a web site.
"We don't do any marketing. Our business is built on word of mouth, so we don't need one" is the type of comment I hear a lot.
While marketing and advertising are certainly two great uses for web sites to be sure, there are more reasons to have a web site than just doing marketing, although that is a pretty big one.
Here are just 5 of them:
Online presence - many potential customers today start on the web when they are looking for goods and services. Having a web site, even a basic one, puts you at their fingertips.
Professional presence- I have found that, even with a personal recommendation, people want to go online and “check you out” so to speak. A professional looking web site gives them the right impression and gives you credibility.
Stay in touch with your customers- a web site allows you your customers to contact you, and vice-versa, whenever they think about it. They don’t have to pick up the phone and try and catch you. By the way, a side benefit to this is that you don’t have to be on call 24/7/365.
Customer feedback- we can also build in Customer testimonials or even better, Google reviews which not only allow you to receive feedback but will also help you with being found when potential customers search for you.
One more thing I hope will help you seriously consider having one, a professional web site can be extremely cost effective; often costing less than $40.00 per month, including edits and updates.
So, the bottom line is, a web site can be very beneficial even for word-of-mouth companies.
You should check it out.